The Paris 2024 Olympic and Paralympic Games are set to be the largest event ever organized in France. The Olympic Games is being held from July 26 to August 11, 2024, with Paris as the epicentre, not only in the realm of sports but in various other aspects. The Games represent a popular, multicultural celebration embraced by people worldwide and mark a new adventure for France, unlike any before.
Mera Hoardings specializes in executing global sports out-of-home (OOH) advertising campaigns and is particularly passionate about sports promotions. After a succesful ICCT20 World Cup global Outdoor Media campaign having forged significant, long-term partnerships with the International Cricket Council (ICC). Mera Hoardings already experienced with Tokyo Olympics outdoor advertising campaigns is now delivering results for the Paris Olympics 2024 with pan-India out-of-home (OOH) campaigns, it also seems to have established strong associations with the Olympics Associations of India.
“We are currently running Team India OOH campaigns across India, featuring “GOOD LUCK TEAM INDIA” in prominent outdoor media formats near crowded areas in metro cities. Our Digital Out-of-home campaigns (DOOH) are also being carried out in metro stations, railway and bus stations, supermarkets, malls, multiplex theatres, and residential apartments to reach every Indian and motivate them to support Indian Olympic Games. We are thrilled to be collaborating with the IOA team, said Saikrishna Gajavelly, Chairman Mera hoardings Meras campaign, this time, is to take the “Good Luck Team India” message to new levels, using maximalist art to creatively showcase the diverse Indian state-represented players in a surprising and unique way. Plans are also in place to execute a Good Luck campaign for Team India players in order to captivate the Indian audience at Times Square, USA. This innovative out-of-home campaign is aimed at generating excitement for Olympic sports and promoting the tournament through advertising.