The Holistic International Pravasi Sports Association(HIPSA), exclusively set up, to connect the Indian diaspora community back to India through the medium of Sports, and also to promote our indigenous Sports globally, has finalized its annual calandar of events. The events coming under the umbrella of “Pravasi Sports”, ranges from Pravasi Kabaddi, Pravasi Cricket, Pravasi Football, Pravasi Marathon to a Pravasi Sports Summit.
Mera Hoardings Outdoor Media have been onboarded as the Pravasi Sports partner for all HIPSA events. Mera hoardings, founded by Saikrishna Gajavelly, has been in the Outdoor media space with a special focus on Sports, across India, Srilanka, UAE, Qatar, Canada & USA.“We have been outdoor media partners across different sports ranging from IPL to Olympics to the World Cup, to name a few, and we are excited to be partnering HIPSA in this unique and new concept of Pravasi Sports”, said Saikrishna
Outdoor media marketing plays a crucial role in a comprehensive marketing strategy. It offers broad reach, constant exposure, and the ability to target specific geographic areas effectively. Additionally, it can enhance brand visibility, increase brand awareness, and reinforce messaging when integrated with other marketing channels. With vehicular traffic increasing by the day, Its impact is being felt in both urban and rural areas.
Kanthi D Suresh, President HIPSA, said that Outdoor media marketing would be an important part of the overall marketing plan for Pravasi Sports. It would not only make people in India aware of the talent that exists amongst our Indian diaspora living outside, but it would also be a nice experience to all the Pravasi players, many of them, perhaps coming to India for the first time, she said. We think Mera hoardings with its vast experience in Sports Outdoor media, is the perfect choice and value addition to all our events, with our outdoor media marketing plan having a Pan India presence and a few chosen global markets, said Kanthi
HIPSA has been in the news recently for bringing the sport of Kabaddi on the Guinness world record, post which, it evoked interest from many European women wanting to come and play the sport in India.
Major league Cricket (MLC) , USA, had recently announced its partnership with Mera Hoardings for outdoor advertising across India and USA.
Outdoor media complements other advertising channels, and it offers sponsors a powerful platform to reach a diverse audience, increase brand visibility, and drive consumer engagement and normally has an allocated budget of 10% of the overall marketing budget, the rest being shared widely over social and digital media, and also on print, radio & satellite.
