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July 19, 2024
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The Key numbers from record braking mega IPL media rights auction

IPL media rights

The new IPL media rights arrangements, which span from 2023 to 2027 and total INR 48,390.5 crore (about US$ 6.2 billion), set a new record in cricket and elevate the game to the top tier of global sport. Here are some of the most notable figures from the BCCI’s rights sale.

The new record registered by IPL media rights

The IPL’s new media-rights deals, running from 2023 to 2027 adds up to a new record in cricket and also put the game in the top tier of global sport. When measured in India rupees, the aggregate value of the IPL media rights has increased by 196 % compared to the previous cycle (2018-22).

Star India paid INR 16,347.5 crore for the consolidated IPL media rights (TV and internet) for a set of 300 matches in 2017. (60 per season, for five seasons). This time, the total value for 410 matches is INR 48,390.5 crore, which is 2.96 times or 196 percent greater than the previous cycle. The increase is 143 percent in US dollars, from $2.55 billion to $6.2 billion.

The IPL is presently just behind American Football’s National Football League (NFL) and ahead of English football’s Premier League in terms of per-match value. Each NFL game is valued US$ 35.07 million* (based on a ten-year rights contract signed in 2022). While a Premier League match is worth US$ 11.34 million** (based on a rights deal signed in 2022-25).

Each IPL game is worth INR 118.02 crore based on the aggregate value of INR 48,390.5 crore for a maximum of 410 matches in the next cycle. Based on broadcast rights, an IPL match is currently nearly double (1.96 times) the value of an India home game.

Each India home game is valued INR 60 crore, according to a five-year deal signed by Star India in 2018, worth INR 6,138 crore. But an IPL game now costs INR 118.02 crore ($15.11 million approx.).

The winning bid for TV rights in the Indian subcontinent this cycle was 113.35 % more in Indian rupees than the previous cycle’s top bid for TV rights. Sony made the biggest bid for TV rights in the subcontinent in 2017: INR 11,050 crore, or $1.72 billion at the time.

The overall sum spent on digital rights for the Indian subcontinent this time was INR 23,758 crore (US$ 3.04 billion approx.).

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